DRAWING 04 · ABOUTFIG. 01 · HERO

PART NO.: 04 / 06
BASED: DEN → REMOTE
ROLE: CX · PRODUCT · SERVICE
REV.: 02 · TIER A

ABOUT · MATT STANGL · CX, PRODUCT & SERVICE DESIGN LEADER

I work on old BMWs in my garage.

Alice is a 1978 R100/7. Ayda is a 1977 R75/7. They've taught me more about leadership than most management books: care and forethought, respect for what can go wrong, and the discipline of designing for systems people can actually service. The same instincts show up in how I lead design.

Garage · AydaGARAGE · AYDA · R75/7

GARAGE · AYDA · R75/7

↓ posture · what I optimize for

FIG. 02 · POSTUREFIG. 02 · POSTURE

DRAWING NO.: 02 / 06
ITEMS: 01 → 05
PILLAR: POSTURE
LAST REV.: 04/26

FIG. 02 · TRADE-OFFS

Trade-offs at Speed.

What I optimize for when there's no time to negotiate.

Clarity even over comfort. REF · 02-A

I'll surface the awkward trade-off in the room so we can align, rather than letting ambiguity linger to preserve politeness.

Ayda parked at Glenn Dale Sanatorium — **AYDA** · 1977 R75/7 · GLENN DALE SANATORIUM

EVEN-OVER · 02

Progress even over perfection. REF · 02-B · CF. WIPRO

I'd rather ship a testable slice that moves adoption than polish a narrative nobody can execute against.

EVEN-OVER · 03

Innovation even over optimization. REF · 02-C · CF. AUTODESK

When the model is wrong, tuning the old journey won't save it. I'll push for a new hypothesis worth validating.

EVEN-OVER · 04

Curiosity even over certainty. REF · 02-D

I hold strong opinions loosely. Discovery can overturn my favorite idea if the evidence says so.

EVEN-OVER · 05

Empowering others even over personal recognition. REF · 02-E · CF. CENTAUR

I care that teams own the system after I leave. Shared language, artifacts, and rituals beat hero moments.

↘ method · how the work gets done

FIG. 03 · METHOD · DOUBLE DIAMONDFIG. 03 · METHOD

DRAWING NO.: 03 / 06
DIAGRAM: DOUBLE DIAMOND
PHASES: DISCOVER → DELIVER
LAST REV.: 04/26

FIG. 03 · SERVICE MANUAL

Service Manual.

How the work gets done — discovery and delivery, with every inner move on the table.

FROM · Don't know / could beDo know / should be · TO

↤ DIVERGINGCONVERGING ↦

Diverging

Discover

Research phase · TAFEL D1

Pillar · Open the brief

Conduct primary research
Define research areas and methods
Conduct secondary research

Converging

Define

Synthesis phase · TAFEL D2

Build themes & clusters
Find insights
Deduce opportunity areas
Form HMW questions

BRIDGE · REF 03-X

Final brief·HMW question·Strategy

↤ DIVERGINGCONVERGING ↦

Diverging

Develop

Ideation phase · TAFEL D3

Pillar · Ideate

Set ideas, design vision & hypotheses
Evaluate first ideas

Converging

Deliver

Implementation phase · TAFEL D4

Prototype, test & analyze
Learn, iterate & repeat
Build, iterate & repeat
Ship and observe

Doing the right things·Doing things right

Cylinder head detail · Alice — FIG · **CYLINDER HEAD** · ALICE

Ignition electronics · Ayda — FIG · **IGNITION ELECTRONICS** · AYDA

→ feel · what working together is like

FIG. 04 · FEELFIG. 04 · FEEL

DRAWING NO.: 04 / 06
ITEMS: 01 → 04
TOLERANCE: ±0.05
LAST REV.: 04/26

FIG. 04 · RIDING CONDITIONS

Riding Conditions.

What working with me actually feels like.

Riding line — open road ahead from the saddle — MATT + **ALICE** · ONE WAY · DC → DEN

01 · N · 0°

Calm in ambiguity.

I make messy situations feel solvable. Structure without shutting people down.

TOL. ±0.05 · BEARING 0°

02 · E · 90°

Translation, not jargon.

Execs, practitioners, and customers can leave the same room with shared language they'll actually use.

TOL. ±0.05 · BEARING 90°

03 · S · 180°

Adoption in the same breath as idea.

I design for what happens Monday, not just the workshop Friday.

TOL. ±0.05 · BEARING 180°

04 · W · 270°

Craft with accountability.

Narrative, service, and system design stay tied to outcomes. Beauty that doesn't ship doesn't count.

TOL. ±0.05 · BEARING 270°

↘ history · the road so far

FIG. 05 · HISTORYFIG. 05 · HISTORY

DRAWING NO.: 05 / 06
RANGE: 15+ YR
PHASES: I → III
LAST REV.: 04/26

FIG. 05 · MILEAGE LOG

Mileage Log.

PHASE I · CREATIVEI started in creative — narrative, craft, audience. Brand stories were the work, and learning to watch closely was the discipline. That instinct never left.

PHASE II · ENTERPRISEFrom creative I moved into consulting and enterprise transformation. Service models, experience systems, organizational alignment for clients including Autodesk, Wipro (Estée Lauder), and EY (Georgia DPH, Humana, Citi). The through-line was always the same: take fragmented experiences and rebuild them as structured, scalable systems.

PHASE III · SHIPPEDWhat defines the work isn't just strategy. It's translating strategy into systems, teams, and execution that ship — and keep running after I'm gone.

Mounting cylinder head on Alice — engine reassembly mid-process — FIG · **ENGINE REASSEMBLY** · ALICE

↓ off-shift · day's done

FIG. 06 · OFF-SHIFTFIG. 06 · OFF-SHIFT

DRAWING NO.: 06 / 06
STATUS: OFF-SHIFT
BAYS: 02 · ALICE · AYDA
LAST REV.: 04/26

FIG. 06 · OFF-SHIFT CF. SECTIONS 02-05 · APPLIED

Off-Shift.

Off the clock: I write, ride Alice and Ayda, and stay close to people who matter. The work matters to me — but it's not the only thing. That balance shows up in how I think, how I lead, and what I build.